Portfolio What I do

PROJECTApigee | User Conference Design

  • Client:

    Apigee
  • Fields:

    BrandingCreative DirectionLeadership

Apigee decided that it wanted its first user conference 60 days in advance. We booked a venue, rallied the sales team, sat on the phone a lot trying booking speakers like Aneesh Chopra, who is the first CTO of the United States, and designing conference brand, site, event app, and onsite design assets was no small task.

Our marketing team at Apigee just really pulled off an amazing event that created over $2M in leads the first year and over $4M in leads in the second year. For that first conference, we had over 800 attendees. Not bad for a 60 day turn time.

Chet Keynote

Chet Kapoor delivering his keynote at the first I ♥ APIs conference

Testing

We had certification tracks available at both user conferences. All tracks were sold out both years in a row.

Going Global

After the first successful I ♥ APIs conference, we took things global and had mini conferences in 4 countries and 15 cities all over the globe. I've always loved the conference mark. Collin Fry just put so much into it. And, the strength of it allowed us to expand the brand without ever needing to change the mark.

About Me

I love an impossible challenge. The harder the problem, the more I and the teams I build and lead lean in. What’s your design challenge?

Let’s make something together.

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Selected Work