Apigee decided that it wanted its first user conference 60 days in advance. We booked a venue, rallied the sales team, sat on the phone a lot trying booking speakers like Aneesh Chopra, who is the first CTO of the United States, and designing conference brand, site, event app, and onsite design assets was no small task.
Our marketing team at Apigee just really pulled off an amazing event that created over $2M in leads the first year and over $4M in leads in the second year. For that first conference, we had over 800 attendees. Not bad for a 60 day turn time.
Sep 18, 2018