“Design is the application of intent — the opposite
of happenstance, and an antidote to accident.” Robert L. Peters
Design is an empathic journey. To solve, you need first to understand. If you can't listen, you can't understand. I am a really good listner.
This part can be painful because I look for solutions all over the place trying to find the one right idea that will make the visual sum of parts.
Prototypes don't need to be digital we just need to produce many testable options. Rapid prototyping and testing will lead us to better solutions, faster.
Why is repeat last? Why not visual design? Because, great design is never done. You get to a place that feels good, release, and then you start over.
Sep 18, 2018